•Digital Marketing Online Courses
Digital marketing is a subset of
marketing that is used to promote a brand
or product using one or more electronic
technologies. The goal is to influence
target consumers in taking action.
Scope of Digital Marketing for E-
Commerce
• Now days, digital marketing has entered
into every field. The primary reason
behind this phenomenon is that business
processes are evolving very quickly and there are a lot of research and changes
done in the industry.
We are getting diverted by one or the
other upcoming trends. Coming to
consumers, we can't pretend about them
as their behaviour is changing by every
minute.
Digital marketing as a mechanism can
easily adapt to these changes.
• For example, it is your birthday coming
up but no time to go to a shopping mall,
and you know you need to shop a lot from
a dress to a pair of shoes, accessories and
bags.
At this time E-commerce shopping
website helps you. Another example is,
when guests are coming home for dinner
but you are out of groceries, you order
and you get it on time.
These are a few day-to-day examples and
in fact, this has become a part of our lives.
We got so used to these marketing sites
for clothes, accessories -we order from •
Flipkart,myntra, Ajio, Jabong or any other
site, for groceries- Reliance Smart or
Grofers.com and Zomato, Swiggy or Food
Panda for food.
E-commerce is a business where buying
and selling completely depends internet
Therefore the Digital Marketing comes
into the picture, as it is the only medium
to help E-commerce business to grow.
The speedy growth of smartphones and
internet give comprehensive access to
selling and purchasing merchandise at an
ease.
Using Digital Marketing, E-commerce
creates huge revenue as it helps to acquire customers and brand value.
Customers are no more dependent just on
content or a word-of-mouth before buying
a product; they make sure to read the
reviews about a product on all the
platforms on which the product is listed.
• According to the recent analysis 37
million social media visits led to 529,000
orders approx. Out of others, Facebook
helps to get more traffic to the website
which leads to sales constituting average
85% of all the orders.
•It has become very important to grab
customer's attention as they get
distracted really easily, this is where
Digital Marketing comes into the picture
and help E-commerce businesses top
through_ such challenges.