Wednesday, March 15, 2023

Digital marketing 1

 •Digital Marketing Online Courses

Digital marketing is a subset of 

marketing that is used to promote a brand 

or product using one or more electronic 

technologies. The goal is to influence 

target consumers in taking action. 

Scope of Digital Marketing for E-

Commerce 


• Now days, digital marketing has entered 

into every field. The primary reason 

behind this phenomenon is that business 

processes are evolving very quickly and there are a lot of research and changes 

done in the industry. 

We are getting diverted by one or the 

other upcoming trends. Coming to 

consumers, we can't pretend about them 

as their behaviour is changing by every 

minute. 

Digital marketing as a mechanism can 

easily adapt to these changes. 

• For example, it is your birthday coming 

up but no time to go to a shopping mall, 

and you know you need to shop a lot from 

a dress to a pair of shoes, accessories and 

bags.


At this time E-commerce shopping 

website helps you. Another example is, 

when guests are coming home for dinner 

but you are out of groceries, you order

and you get it on time. 


These are a few day-to-day examples and 

in fact, this has become a part of our lives. 

We got so used to these marketing sites 

for clothes, accessories -we order from • 

Flipkart,myntra, Ajio, Jabong or any other 

site, for groceries- Reliance Smart or 

Grofers.com and Zomato, Swiggy or Food 

Panda for food.

E-commerce is a business where buying 

and selling completely depends internet 

Therefore the Digital Marketing comes 

into the picture, as it is the only medium 

to help E-commerce business to grow.

The speedy growth of smartphones and 

internet give comprehensive access to 

selling and purchasing merchandise at an 

ease. 

Using Digital Marketing, E-commerce 

creates huge revenue as it helps to acquire customers and brand value. 

Customers are no more dependent just on 

content or a word-of-mouth before buying 

a product; they make sure to read the 

reviews about a product on all the 

platforms on which the product is listed.

• According to the recent analysis 37

million social media visits led to 529,000 

orders approx. Out of others, Facebook 

helps to get more traffic to the website 

which leads to sales constituting average 

85% of all the orders.

•It has become very important to grab 

customer's attention as they get 

distracted really easily, this is where 

Digital Marketing comes into the picture 

and help E-commerce businesses top 

through_ such challenges.